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Should I Buy Customers or Grow Organically? – Part 2

Appetite for Risk Purchasing customers is certainly more risky than growing organically due to some of the areas I’ve mentioned. The upside however is growth is much faster and may give you a boost in market share and will ideally lead to economies of scale that may provide you with a boost to...

Should I Buy Customers or Grow Organically? – Part 1

“Should I grow my business through acquisitions or organically through marketing?” Sometimes I hear variations on this question – “I would much rather grow through acquisition than through marketing – it’s much less risky”. More and more frequently I am...

Not Satisfied with Your Site’s Conversion Rate?

If potential customers don’t feel 100% confident in your site, chances are they’ll click away before converting. Don’t despair; we can help. We have the expertise to make sure your site immediately attracts your target audience. Whether you need some usability fine-tuning, a bit of...

Not Finding Your Site Ranked Highly Enough on Google?

78% of people only click on page 1 results! What page are you on? We can help!...

Three Simple Marketing Tools: Part III: Prove You Can Do It Using Case Studies

The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely. One of the beauties of case...