eBridge Marketing Solutions’ Blog

Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on YouTube. But the truth about viral videos and games is that you can’t really plan and design them – you can only create them, release them in the vicinity...

1. Frequency. As I mentioned before, make sure your press releases are either newsworthy, or that they tell a good story: Quality always trumps quantity. But that said, try to make sure you issue frequent releases to help keep your name high in the minds of editors. 2. Target your releases...

1. Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it. 2. If you are sending a release about a product or service, write a story about uses and benefits, not a blatant pitch for your business. 3. Write a compelling...

Let’s say you are spending too much on marketing and need to cut costs, or you want greater marketing exposure, but can’t increase your budget. One quick answer is to use the power of press releases to enhance your content marketing. There are four good reasons for using press releases...

The short answer is: You can’t – at least not head to head. But there is a mighty lesson to be learned about competing with giants from a small Australian company called Messages on Hold (MOH). MOH may no longer be as small as they once were, but they are still tiny compared to the major...