eBridge Marketing Solutions’ Blog

Whenever the economy takes a hit, churn rates rise as companies seek ways of paring costs. It’s almost identical to what happens with mobile phone services, as subscribers seek out ever-better deals. The answer to churn, of course, is stickiness – and stickiness is built through customer...

Talk to companies in the hosting industry and you’d have to say yes. I deal with hosting companies every day and I’ve heard from only a few that their businesses are in decline. In fact, I most often hear that their businesses keep growing – sometimes with record revenues and...

Who is it really all about? For several years I’ve read a blog that provides in-depth investigative reports I can’t get in the daily newspapers. I won’t name the blog, because that’s not the issue. The issue is that they are running out of money. Their annual budget is...

The credit crunch has taken its toll and you finally have to face facts… It’s time to bail. There’s nothing sadder – the years of sacrifice… putting your family on the backburner… long days and working weekends… It is gut wrenching. But if it has to be...

Frankly, there are no secrets. Good marketing works in all kinds of economic circumstances. So, the non-secret to marketing in a recession is this: practice sound marketing, paying particular attention to the rules and techniques of direct response marketing: Start by understanding your market. Who...