eBridge Marketing Solutions’ Blog

You can admit it now: In your heart you always knew the housing/credit/market bubble was going to burst one day. So now what? I recently read an item by a marketer saying they were glad the bubble had burst, because now they could get back to real marketing. What did they mean by that? If I read it...

Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising – which you see so much of on TV – cannot do that. Because direct mail is so measurable, it puts an onus...

VANCOUVER, BC, July 21, 2008 – David Sipes of Intellichat and Hartland Ross of eBridge Marketing Solutions know that Web Hosting companies suffer from a high shopping cart abandonment rates – often abandoned at the very point when the customer is about to pay for the order. “In a...

Now that you’re in the thick of your media campaign, don’t sit back and wait for the sales to come in. You still have plenty of work to do. You have to monitor your results. You need to see which pages on your site are receiving the most visitors. Which ones are like Astroturf in the...

When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you think of the text of a television ad? Or do the words in a radio spot come to mind? If so, you’d be right in all those instances. Yet you’d also have missed some. At its...