eBridge Marketing Solutions’ Blog

I saw a post on r/msp recently, asking about whether an MSP should spend a chunk of money on inbound or outbound marketing. This question gave me pause, not because I don’t have a lot to say on the subject, but because I wasn’t quite sure where to begin. If one of my MSP clients had...

The discussions I’ve seen online in places like r/msp/ about marketing during the pandemic tend to focus on tactical elements. They often read like a search for a magic bulletthe next new marketing breakthrough. But ladies and gents, it’s not like COVID has afforded us new marketing tactics! It’s...

The words “awful” and “awesome” are interesting to consider. In common usage, they are essentially antonyms. An awful experience is bad while an awesome experience is good. Yet while their meanings are opposites, curiously they both have the same root word: awe. Either a good...

We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe...

The most common MSP marketing question I see posted on Reddit, Slack, and Discord, is usually some flavor of: “Which marketing tactics are working for MSPs?” A good question, no doubt. However it’s difficult to answer without knowing a little bit more about the particular MSP and...