In this captivating episode of Rialto Marketing’s podcast, our very own Devin Rose joined Tim Fitzpatrick to delve into the evolving landscape of marketing and AI. This discussion uncovers the practical applications of AI in marketing, its current limitations, and what the future might hold. As AI continues to transform the marketing world, Devin and Tim provide valuable insights and actionable advice for marketers looking to leverage these powerful tools effectively. Key Takeaways
Many MSPs and web hosting companies I talk to are intrigued by Google Ads. But they may have had a bad previous experience that left them feeling like their campaigns weren’t worthwhile — that Google took their money without giving much back. Which begs the question, how do you calculate the ROI of a Google Ads campaign for an IT service provider anyway? The basic math is pretty straightforward: Let’s look at each of these…
Managed Service Providers (MSPs) are always seeking new ways to promote their services and reach potential clients. Podcast advertising offers a unique opportunity to connect with highly engaged and targeted audiences, and it’s becoming increasingly popular. In 2020, podcast advertising revenue reached $842 million, according to the Interactive Advertising Bureau (IAB), and it’s expected to reach $1.33 billion by 2022. Some of the biggest companies in the world, such as Procter & Gamble, Amazon, and…
As a Managed Service Provider (MSP), it’s understandable to be skeptical about tracking technology that enables the tracking of web users. After all, your primary concern is protecting your clients’ privacy. However, with 96% of top MSPs using Google Analytics, it’s evident that this tool is beneficial despite valid concerns about Google’s domination of the online ecosystem. Google Analytics aims to strike an appropriate balance between protecting user data while providing valuable marketing information for…
As an MSP, finding ways to promote your business and increase revenue can be a challenge. Fortunately, Market Development Funds (MDF) offer a valuable resource that can help MSPs grow their business and promote technology vendors’ products and services. In this blog post, we will provide an overview of MDF funds, how they work, how MSPs can use them effectively, and the vendors that offer MDF funds. What are MDF funds? Market Development Funds (MDF)…
Marketing is a crucial aspect of any successful B2B strategy, but it can be challenging to navigate. To gain insights and inspiration for B2B marketing, we’ve distilled lessons from five of the most influential marketing books of all time. The five books we’ll be referencing are ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout, ‘Building a StoryBrand’ by Donald Miller, ‘Influence: The Psychology of Persuasion’ by Robert Cialdini, ‘Contagious: Why Things…
Most managed service providers (MSPs) don’t consider marketing a priority in the beginning, relying on their network for business instead. There are too many other things to think about, from figuring out which technology to use and which equipment to buy, to looking for a space to rent and people to hire. But when initial client referrals dry out, the question of marketing suddenly becomes central, even critical. If you find yourself in a situation…
You may have an entire dashboard of pretty graphs, fancy stats, and heatmaps while gaining little in the way of actual strategic insights. This blog and its accompanying infographic aim to bring order to this unruly chaos with a simple framework.
Marketing for IT service providers is a different game than any other industry, and choosing the right marketing agency for IT services comes with a unique set of considerations. Watch and learn tips about finding the right marketing agency for your business. WEBINAR TRANSCRIPTION Devin: Alright. Well, we’re going to get started. So, welcome everyone to a webinar brought to you by eBridge Marketing Solutions. And the topic for today’s webinar is How to Choose…
Vendors wishing to utilize MSPs to market their products or services at scale need to understand the distinct set of challenges they’ll be facing. Join Devin for 5 practical tips you can apply to your channel marketing programs. Webinar Transcription Devin: Okay, well, let’s get started today. So, thanks so much for joining me for the presentation I have for you today called “What should Vendors know about Marketing to MSPs?”. And I must say…