You’re involved in a very competitive field. And to stay ahead of the pack, you need both the reach that digital marketing provides and the “human touch” that closes sales. Otherwise, conversions from prospect to qualified lead, to paying customer will be bottlenecked somewhere along the line, and your leads will become your competitors’ MRR. Join us for a webinar meant for leaders of IT service providers to understand the trade-offs between humanization and scale,…
Join Devin for a discussion of the merits and challenges regarding measuring marketing results for Managed Service Providers. Find out what you can and should be tracking. Webinar Transcription Devin: Alright. Yeah. Thanks everyone for joining me today for the EO 2020 Canada Regional Virtual Summit. Today’s topic for the presentation is measuring marketing for MSPs. And if, I figure there’s probably some attendees who are not MSPs and there should be some good takeaways…
MSP and VAR coach James Kernan joins Devin for a discussion about winning new accounts. Winning new accounts is very difficult in today’s competitive landscape. Have you ever wondered where do new accounts come from? Why do customers change vendors in the first place? We will discuss how to be perfectly positioned to win big deals. We will also go into detail about real-world multi-million dollar deals and how we closed them! Webinar Transcription Devin:…
eBridge Marketing Solution’s Devin Rose and Jason Park present a webinar about landing page best practices for B2B lead generation campaigns: Webinar Transcription Devin: So thank you so much everybody for joining us for Outbound Lead Generation Part 3 by The Host Broker and eBridge Marketing Solutions. You might have seen the first two parts, the first of which featured myself and Colin Dowling who’s on our team, and we were talking about outbound…
What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect. Watch Webinar Webinar Transcription Devin: Hello, everyone! Thanks so much for joining me today for a presentation entitled Lead Generation ROI for MSPs. My name is…
Many readers will be aware that The Host Broker is operated alongside eBridge Marketing Solutions, our marketing arm. eBridge is a digital marketing agency created just for IT Service Providers. Recently eBridge’s Devin Rose and Colin Dowling presented a 30 minute webinar to answer both common and esoteric questions about outbound lead generation for IT Service Providers. Check out the video and transcript below! Watch Webinar Webinar Transcription Please excuse transcription errors. Devin: Thanks everyone…
Many small business owners are shocked to learn that even a small amount of effort with regard to sales and marketing can make a huge difference. Believe it or not, most of your competitors are not paying any attention to their go-to-market strategy. They live (and sometimes die) on word-of-mouth and referrals, completely ignoring the impact that even the most basic marketing can have on their growth. Another little secret? Some of the highest leverage…
Growing a software, hardware, or IT services business never has a single answer. Every company has a different path for growth and what is good for Company A might not work at all for Company B. That said, one of the most powerful – and common – ways to grow such a business is to leverage channel partners. This post will help you better understand what a channel partner is, how channel partners can complement…
Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where…
The last couple of weeks have seen a flurry of news in the finance world about GameStop. Given the wide coverage, I’m going to assume readers will be somewhat familiar with the story. But to briefly recap, an unorganized group of retail investors on Reddit’s /WallStreetBets/ noticed that GameStop’s stock was being targeted by hedge funds with massive short positions; so Reddit users started buying up GameStop shares in an effort to drive up the…