Consumers nowadays are able to quickly determine whether or not your company can meet their high customer service expectations. It only takes a couple of minutes to look up what people are saying about your brand. And if your company’s reputation is lacking, today’s empowered customers will take notice. The negative repercussions of failing to provide excellent customer service are bigger than ever. The good news is that if you prioritize it and show customers…
B2B content marketing is all about building relationships with your customers, selling the expertise of your business, and showing companies why they need your products or services. High-quality B2B content is the kind of content that manages to both sell and story tell. Here’s the secret – you can do better B2B content marketing than 99% of your competition with live videos, interactive assets, and direct campaigns. Here’s how. Recommended reading: eCommerce Marketing Hierarchy of…
A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…
You’ve got an idea and a business plan—you want to sell products and/or services to a market that needs them. However, you may not have the funds to do so at first—every small business needs funding from somewhere. Some small businesses have the luck of having investors who are willing to pour money into, while others need to find alternative way of raising funds. The biggest challenge for your business in its formative years will…
Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…