eBridge Marketing Solutions’ Blog

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eBridge Marketing Solutions Attending HostingCon 2014

Internet marketing services agency will exhibit for the ninth year in a row and join an expert panel on growth in the hosting industry. Vancouver, BC, June 11, 2014 – eBridge Marketing Solutions, an agency specializing in B2B internet marketing and SEO services, announces its participation at HostingCon 2014. eBridge President Hartland Ross will be joining a panel of experts around the topic of building versus buying a web hosting business as a growth strategy….


By: Hartland Ross

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Anchor texts Using keyword rich anchor…


By: Hartland Ross

Creating A Search Friendly Press Release Not What It Used To Be

Many business owners don’t realize that a press release is not just about announcing your latest news – it can also play a part in your search marketing strategy. There is quite a bit of debate in regards to press releases and search with all the recent updates to Google’s algorithm, but in short, a well written, quality release can help your business gain media exposure and hopefully receive mentions from credible outlets while sending out…


By: Hartland Ross

Content Is King When It Comes To SEO

Gone are the days when you used to be able to jam a bunch of keywords into your copy, publish subpar content and see your site rank in search engines. Long, long gone in fact. If anything, things have taken such a dramatic shift in search marketing that some are starting to think that SEO is dead. How so? Well, with the tweaks to Google’s algorithm over the past couple of years, most recently with…


By: Hartland Ross

The Value of Partnerships Part 3 – Optimize your Offering Through A VAR Relationship

We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. (see The Value of Partnerships Part 1:…


By: Hartland Ross

The Value of Partnerships Part 2 – Giving Customers What They Want

Partnerships really are a win-win situation. We learned how you, as a B2B technology company, can leverage the existing customer base of your partners to access new markets and prospects quickly in Part 1 of this series on understanding the value of partnerships. Partners themselves benefit from opening new revenue streams. They also benefit in another important way. By diversifying their offering, partners are giving their customers more of what they want, giving themselves more opportunities…


By: Hartland Ross

eBridge Marketing Solutions Exhibiting and Presenting at HostingCon 2013

 Internet marketing services agency will be attending for the eighth year running, offering a draw for free marketing services and speaking on SEO in the Lightening Talks Vancouver, BC, June 17, 2013 – eBridge Marketing Solutions, an internet marketing services agency will be exhibiting at HostingCon being held in Austin, Texas from June 17th – 19th, 2013. HostingCon is the only event of its kind in North America catering exclusively to the web hosting and cloud…


By: Hartland Ross

The Value of Partnerships Part 1 – Leveraging an Existing Customer Base

When it comes to successfully selling a technology product or service, sure, you could do it all on your own. But have you ever heard that expression “no man is an island.” I really feel that the same can be said of businesses. Yes, you can operate in a silo and do everything completely independently, but in my opinion, you are really missing out on some great opportunities. By working with other companies and bringing…


By: Hartland Ross

Lead Generation Part 4 – Go It Alone

In previous posts in our series, we discussed various  lead generation strategies – form fills, content syndication and content syndication using webinars and white papers. The question then becomes, should you execute in-house or with the help of a marketing company. Many businesses choose to “go it alone” by leveraging internal resources in the hopes of saving on costs. However when going this route, there are various factors you really need to consider beyond just…


By: Hartland Ross

eBridge Marketing Solutions to Participate in Entrepreneurs’ Organization “Giving Back” Event

Internet Marketing Agency eBridge to Hand Deliver Care Packages to Vancouver’s Downtown Eastside with Fellow EO Members Vancouver, British Columbia (PRWEB) November 29, 2012 — eBridge Marketing Solutions, a Vancouver based internet marketing agency specializing in online promotion for B2B technology businesses, will join members of the Entrepreneurs’ Organization Vancouver chapter in its “Giving Back” event. The annual charitable drive run by EO involves the organization and delivery of care packages for the local homeless…


By: Martina Iring