I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…
This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…
If you are talking to a marketing agency about new opportunities, they better ask how you’ll be measuring results. If they don’t, you should just turn and run, hang up the phone, click the red button on Skype, or whatever. Any honest marketer worth their salt knows that having a measurement plan is essential for success. Otherwise you are blind to the results of your marketing initiatives, and lacking the insight to keep your marketer…
World Hosting Days will be in Las Vegas next week. Having been to some hosting industry events before, I can only imagine the professionalism that will occur at the bars, nightclubs, and casinos of Sin City. It’s the latter sin that I’d like to focus on for this blog entry. Most readers will not be aware that I was once an avid poker player. So as the hosting industry descends upon the gambling capital of…
Anyone who works in the web hosting, cloud, or data center industries knows that network outages are unavoidable. No matter how many redundancies you have in place, “stuff” happens. No-one is immune, even Amazon has major outages. With that reality in mind, I am somewhat sympathetic to NeuLion Inc., who finds themselves in the midst of a public relations nightmare. NeuLion is a streaming video provider who works with major sports leagues like the NFL,…
For those in the web hosting industry, the Ubersmith brand is well known. At eBridge we’ve grown accustomed to seeing the Ubersmith team at industry events, and we’ve grown familiar with the Ubersmith tool itself by working on our hosting clients’ websites. But Ubersmith’s products have applications in industries other than hosting as well. Dan Brenner, Director of Solution Architecture at Ubersmith, was kind enough to answer some of my questions about Ubersmith, its services,…
Should you contact eBridge Marketing Solutions for social media assistance? We created a decision tree to help you answer that very question.
Digital marketing agency participates as an exhibitor and expert speaker at North America’s premier event for the hosting and cloud services industry. Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend b2b marketing Some organizations rely entirely on their partners and those that are not fully leveraging such relationships could be missing out on an important revenue stream and the opportunity to scale growth. Vancouver, BC – March 13, 2017 – eBridge Marketing Solutions,…
