Marketing Resources

Social Media

Social Media Resources:

SocialMediapolis: Articles, blog, and newsletter about social media marketing.

Social Media Management Tools:

Buffer: Social media management tool which is free for one user.

HootSuite: The leading social media dashboard to manage and measure your social networks.

SproutSocial: Competitor to HootSuite with advanced features at a higher price point.

TweetDeck: App bringing more flexibility and insight to Twitter power users.

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Demand Generation

Demand Generation Resources

An Introduction to Lead Generation (eBook)

Lead Generation for B2B Technology Companies: Three Major Strategies by eBridge (webinar)

SiriusDecisions: Research and analysis on demand gen including account based marketing.

Demand Generation Tools:

Act-On: Marketing automation software for mid to small size businesses

Eloqua: Marketing automation software

Marketo: Marketing automation software

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Search Engine Optimization

Search Resources:

Clickz: Insight and analysis on the latest trends, tools and technology in digital marketing and advertising.

MarketingProfs: Modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more

Search Engine Land: Daily publication that covers all aspects of the search marketing industry.

Search Engine Watch: Tips about internet search engines & search engine submission

Search Tools:

Google Keywords Planner: Tool to get a general idea of what relevant search terms are receiving the greatest volume of searches.

SEMRush: Competitive research service for online marketing.

Spyfu: Competitive analysis for PPC campaigns.

Web CEO: Search engine optimization toolkit

Yoast SEO: Simple SEO plugin for WordPress sites that facilitates the process of setting up SEO elements.

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Marketing Analytics

Marketing Analytics Resources:

Occam’s Razor: Blog about marketing analytics and digital marketing with nuanced content.

Google Analytics Academy: Free online courses provided by Google.

Marketing Analytics Tools:

CrazyEgg: Heat maps, scroll maps, and other visual analytics.

Google Analytics: Free to use and comprehensive website analytics.

Mouseflow: Session replays, heat/scroll maps, and analytics.

Piwik: Open source alternative to Google Analytics.

SimilarWeb: Market research on any website.

Unbounce: Easily create landing pages, a/b test, and optimize.

Whos Calling: Call tracking solution

How to Choose a Marketing Agency for Your IT Services Business - August 20, 2025

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