You may have an entire dashboard of pretty graphs, fancy stats, and heatmaps while gaining little in the way of actual strategic insights. This blog and its accompanying infographic aim to bring order to this unruly chaos with a simple framework.
Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where…
With all due respect to my dear American clients and friends, let’s be honest, watching baseball is a very boring way to pass time. I could be showing my Western Canadian bias here, but compared to the sports that I follow, hockey and football, the pace of play in baseball is just too slow to keep my attention. But the one aspect of baseball I find really interesting is the advanced statistics. Popularized by the…
It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…
Readers have been clamoring for the fourth installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’. If you haven’t yet read the first, second, or third posts in this series, you’re highly encouraged to-do-so! The first three posts helped to identify marketing priorities for organizations as they prove their business concept, make their first moves into eCommerce, and specialize in a niche market. This fourth installment focuses on priorities for companies who are looking to scale…
Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…
Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising – which you see so much of on TV – cannot do that. Because direct mail is so measurable, it puts an onus on the copywriter to get it right. Fortunately, expert direct mail writers have tools and techniques that get results. Over the next few posts,…